Hungry Hungry - Scalable F&B tech for hotels and restaurants
Brief
One of Australia’s leading online ordering platforms for hospitality, offering digital menus, table ordering, pickup, and delivery solutions for restaurants and hotels.
I. Integrating with HIcloud POS for broader market reach
As HungryHungry expanded across restaurant chains and hospitality groups, its platform needed to handle increasing transaction volumes, diverse POS environments, and external delivery services.
Key challenges included:
1. Integrating with Hlcloud POS for broader market reach
HungryHungry required seamless integration with Hlcloud POS to automate order flows and unlock new hotel and restaurant partnerships.
2. Stabilizing existing POS integrations at scale
Existing integrations with Deliverect and Shiji POS needed performance optimization to support high concurrency and prevent service disruptions.
3. Coordinating with third-party delivery platforms
The system had to synchronize smoothly with external delivery services such as DoorDash, ensuring consistent order status and data accuracy.
4. Ensuring long-term scalability for global brands
The platform needed to remain stable and extensible while supporting millions of users across international restaurant chains.
II. How Adamo delivered a scalable, integration-ready F&B platform
To meet HungryHungry’s growth demands, Adamo focused on robust system integration, performance optimization, and future-ready architecture design.
1. Seamless Hlcloud POS integration for market expansion
Adamo successfully integrated HungryHungry with Hlcloud POS, enabling real-time order synchronization between the online ordering platform and restaurant POS systems. This automation reduced manual intervention, minimized order errors, and allowed HungryHungry to expand into more hotel and restaurant chains efficiently.
2. Enhanced stability across existing POS integrations
We optimized and maintained HungryHungry’s integrations with Deliverect and Shiji POS, improving system resilience and response times.
As a result, the platform consistently supported millions of users without disruptions, meeting the operational standards of global brands such as Starbucks and McDonald’s.
3. Scalable architecture supporting AI-ready expansion
Beyond individual integrations, Adamo improved the overall system architecture to support rapid onboarding of new POS providers and delivery services.
This scalable design also prepares the platform for future AI-powered capabilities, such as intelligent order routing, demand forecasting, and performance analytics across locations.
III. Key Features
1. Real-Time POS Synchronization
Automated order flow between HungryHungry and multiple POS systems with minimal latency.
2. Multi-POS Integration Framework
Supports Hlcloud, Deliverect, and Shiji POS within a unified integration architecture.
3. High-Performance, Scalable Backend
Built to handle large transaction volumes across global restaurant chains.
4. Delivery Platform Coordination
Reliable synchronization with third-party delivery services such as DoorDash.
5. AI-Ready Data Infrastructure
Centralized, structured transaction data designed to support future machine learning use cases, including demand prediction and operational optimization.
IV. Results: A resilient F&B ordering ecosystem built for global scale
With Adamo AU’s implementation, HungryHungry now operates on a resilient, enterprise-grade platform capable of supporting millions of users, high transaction volumes, and multiple POS environments simultaneously.
Key outcomes include:
– 99.9%+ uptime across integrated systems
– 40–50% faster onboarding for new POS and restaurant partners
– 2–3× scalability improvement during peak traffic
– A future-ready foundation for AI-powered insights and intelligent automation
The result is not just a more stable ordering platform – but a scalable F&B technology ecosystem positioned for long-term growth across global hospitality markets.
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