Krunk - A Social Fitness App uniting Gym Communities and Enabling Product Advertising
Brief
A community-powered fitness app designed to help gym-goers connect, form training teams, and stay motivated together.
I. Building a secure, scalable social fitness ecosystem
To support rapid user growth and daily engagement, the platform needed to balance real-time social interaction, precise location-based matching, and data privacy.
The key challenges included:
1. Accurate gym partner matching at scale
The system needed to match users based on location, fitness interests, demographics, and personal preferences – quickly and accurately.
2. Driving daily engagement through social features
Krunk required rich social functionality (posts, stories, group chats) to replace existing social platforms and encourage habitual usage.
3. Protecting sensitive location and personal data
Real-time matching required location data, but privacy and security had to remain a top priority.
4. Managing communities and monetization efficiently
The client needed a centralized admin system to manage users, gym groups, businesses, and in-app shop advertising.
II. How Adamo delivered an AI-ready, community-first fitness platform
To meet these requirements, Adamo focused on intelligent matching logic, scalable mobile architecture, and operational control through admin tooling.
1. Smart matching with AI-assisted, location-based filters
Adamo integrated Google Maps API and developed a precision filtering system enhanced with AI-ready logic. Users are automatically matched with gym partners based on real-time location, age, gender, interests, and training traits—while masking exact coordinates to ensure privacy and data protection.
This architecture allows future enhancements such as machine-learning-based match scoring as user data grows.
2. Full-featured social experience for community engagement
The mobile app was designed with modern social features, including posts, stories, reactions, comments, and group chats. Users can share workouts, organize sessions, and track goals—turning individual gym visits into a connected, goal-driven fitness network.
These features significantly increase daily activity and create strong community stickiness.
3. Full-suite admin dashboard for growth and monetization
Adamo developed a robust admin dashboard enabling the client to manage users, gym groups, business accounts, and shop advertisements from a single interface.
The system supports content moderation, user insights, and in-app advertising management, transforming the platform into a scalable digital business rather than just a social app.
III. Key Features
1. AI-Ready User Matching Engine
Matches users based on location, preferences, and behavioral data with privacy safeguards.
2. Real-Time Location Filtering
Integrated Google Maps API with secure, masked location handling.
3. Social Networking Features
Posts, stories, comments, reactions, and group chats built for daily engagement.
4. In-App Advertising & Product Discovery
Connects users with sports retailers through targeted shop ads.
5. Centralized Admin Dashboard
Manages users, communities, business partners, and monetization in one system.
IV. Results: A unified social fitness ecosystem built for scale
With Adamo AU’s implementation, Krunk now operates as a centralized, high-performance social fitness platform that replaces fragmented group chats with a structured, engaging community experience. Gym-goers can easily find compatible training partners, stay motivated through social interaction, and discover relevant fitness products in-app.
From a business perspective, the platform supports scalable user growth, secure data handling, and sustainable monetization, while the AI-ready architecture positions Krunk for future enhancements such as intelligent partner recommendations and personalized fitness content.
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